Welcome to the Business Connect
Supplier Registration Portal


Business Connect is the National Football Leagues’ Special Event Supplier Diversity and Inclusion initiative supporting Super Bowl, Pro Bowl, Draft and other special events. The program serves as a conduit for qualified, diverse and underutilized businesses to compete for contracting opportunities in NFL special event host cities. 

Business Connect works to identify experienced, event-ready businesses that have the capacity to compete for contract opportunities with NFL contractors and event producers to bring the NFL’s most high profile, signature fan events to life.

In compliance with the NFL’s values of Respect, Integrity, Resilience and Responsibility to Team, the Business Connect program, and those who use it, proactively embrace diversity, appreciate the differences we bring to the workplace and promote economic growth in the communities we work and live in.


The NFL Business Connect program is a partnership between the National Football League and Host organizations in the cities hosting NFL Special Events, such as Super Bowl, Pro Bowl, Draft or Kickoff.   The program’s goal is to link diverse suppliers in host cities to contracting related to NFL special events. The program’s intent is to provide networking, educational and other business development opportunities, where available, and to encourage greater business success for each participant. Suppliers participating in the Business Connect program are not guaranteed to be awarded work with Super Bowl, Pro Bowl, Draft, Host organizations or the NFL, but will be given full access to the program’s opportunities.

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